Lefty founded Odysseus & Boone to develop cultural and commercial opportunities between Greece and North America. He brings more than twenty years of experience in brand strategy, communications, business development and the conception and production of events and experiences.

Across agency and in-house roles, he has worked with startups, global companies and major institutions, developing campaigns, commercial partnerships and original programs. He has helped plan, promote and operate major annual events attracting hundreds of thousands of trade and consumer visitors. His work ranges from public festivals and branded cultural experiences to thought-leadership conferences, industry competitions and international media campaigns.

A first-generation Greek American fluent in Greek and English, Lefty has a longstanding involvement in Hellenic cultural and community life. His perspective draws on study in Greece, an academic background in international relations and business, and years of cultural participation and diaspora leadership.

At Odysseus & Boone, he leads the studio’s creative and commercial direction, originates concepts and develops relationships across disciplines and cultures. He brings together the collaborators and expertise each undertaking requires.